What's In A Name?

What's in a name? In the world of online blogging, a name holds a lot of weight. Your name speaks to your image, your ideas, and your creativity. It sets the foundation for your branding, your voice, your logo, and your content. It's critical for search engine discoverability, reposting and sharing, and whether the source of your words are remembered or forgotten.

So, I spent a lot of time thinking about what to call this blog. I wanted to keep it relevant while avoiding cheesy bee puns - after all, issues like climate change and colony collapse are serious beesness. I wanted something that was simple, yet communicated the profound effect bees have on our world. Above all, the name needed to convey the humility I feel when I look at these tiny creatures.

To be beholden is "to owe thanks or duty in return for help or a service." Bees form the basis of our food web. They pollinate 70% of the crops humans consume; it's estimated that one in every three bites of food you take includes a plant pollinated by bees. Without them, our entire food system would collapse, as would countless multi-million dollar industries founded on food production, food service, and bee products like honey and wax.

And so, Beeholden it is; for all the times we've eaten, drank, and used bee products without gratitude, and for our responsibility to protect and restore these life-sustaining insects. Join me as I prove that there's way more you want to know about bees than you ever possibly imagined. Upcoming posts include:

  • Anatomy of a beehive
  • Why do bees need a queen?
  • Can beeswax be organic?
  • And more!

Thanks for checking out my blog, and as always, please feel free to comment or write to me with questions, suggestions, or just to say hi.